Duck

Duck

Markets Can Be Random, But Quality Is Recognizable

Mongoose

Invest in quality— and those who can identify it. At William Blair, our definition of “quality” goes further, including sustainable competitive advantages as well as sound fundamentals.

Offensive Quality Drives
Long-Term Growth

WILLIAM BLAIR QUALITY INVESTING VIDEOS

Our portfolio managers and analysts discuss our unique approach to identifying quality companies.

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Quality is Durability

02:11

Our high-quality investment approach focuses on durability — a company’s ability to sustain its business model and generate enduring growth.

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Quality is Durability

02:11
Our high-quality investment approach focuses on durability — a company’s ability to sustain its business model and generate enduring growth.

Our focus on durability is important, as it allows our businesses to participate in up markets. But just as important, it provides the ability to protect capital in more difficult environments.

Dan Crowe, CFA, Partner
Portfolio Manager, U.S. Growth Equity Team

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Our Analysts Talk Quality

02:20

Focusing on both offensive and defensive quality helps our analysts identify durable businesses in the pursuit of better portfolio outcomes.

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Our Analysts Talk Quality

02:20
Focusing on both offensive and defensive quality helps our analysts identify durable businesses in the pursuit of better portfolio outcomes.

Our quality philosophy is unique because it is multipronged. We look at quality from a growth lens, not only being able to protect the core today, but also being able to reinvest, reinvent, and then grow for the long term.

Alaina Anderson, CFA, Partner
Portfolio Manager, Global Research Analyst, Global Equity Team

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Diversifying Across the Corporate Lifecycle

02:20

Companies at different stages of the corporate lifecycle exhibit different risk and return characteristics, providing an opportunity to further diversify a portfolio.


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Diversifying Across the Corporate Lifecycle

02:20
Companies at different stages of the corporate lifecycle exhibit different risk and return characteristics, providing an opportunity to further diversify a portfolio.

Many investors diversify a portfolio based on market cap or where a company is domiciled. As part of our quality analysis, we also focus on where companies are in their corporate cycle to further diversify a portfolio by growth stages.

Ryan Dimas, CFA, CAIA
Portfolio Specialist, Global Equity Team

 

Emergent Growth

Expanding Growth

Sustained Growth

Revenue Growth

Higher

Medium

Lower

Market Penetration

Rapidly growing market share

Expanding market share—and entering new, more promising markets

Dominant market share

Positioning

Single product/service

Differentiators vs. competitors

Market-leading offering

Innovation

Disruptive offering

Innovation integrated into core offering to extend market leadership

Defend market share through integrating innovation into core offering

Financials

High levels of investment as a percentage of revenue

Strong cash flow generation supports high reinvestment levels

Focus on cost control—and returning the resulting excess profit through dividends and buybacks

Lifecycle stages are provided for illustrative purposes only and are not intended as investment advice or as projections of future returns. Characteristics reflect typical traits of each lifecycle, traits of companies within each lifecycle may differ.

William Blair
Strategies

GLOBAL LEADERS

LARGE CAP GROWTH

INTERNATIONAL LEADERS

SMALL-CAP MID CORE

EMERGING MARKETS LEADERS

VIEW ALL STRATEGIES

William Blair Strategies

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