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Consumer Trends Drive Big Changes for Companies

Kwesi Smith, CFA
Global Equity

Consumer consumption trends continue to evolve: Consumer habits are changing, the rise of influencers is shaping consumption, voice technology is changing purchasing, and companies have lost control of distribution. But what can brands do to...

Changing Consumer Consumption Trends

Kwesi Smith, CFA
Global Equity

Consumer behavior is changing, and to be successful, brands have to keep up—but many are struggling because they feel like the inmates are running the asylum. They can’t control the marketing message or the distribution...

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